THE U.S. CONFIRMS ITS LEADERSHIP IN THE WORLD WINE MARKET
In 2011, Americans consumed 4.5% more wine than in 2010, which was record growth in one year.
Having consumed 317.87 million 9-liter cases (or 3.814 billion bottles), the market exceeded the expectations in VINEXPO’s forecast, which the year before had underestimated 2011 growth at 311.31 million cases.
This outstanding performance was confirmed again in 2012, strengthening the U.S. position as the world’s leading wine-consuming nation, ahead of France and Italy.
The VINEXPO study foresees that growth in American wine consumption will continue between 2012 and 2016, attaining 12.16%. The U.S. should therefore increase its consumption by 40.52 million cases (or 486.24 million bottles) over the period, equivalent to about two extra bottles for every American of drinking age.
– Source Vinexpo.com
THE WORLD STILL PREFERS RED
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